Kedem Sasson: Crafting a Symphony of Shapes in Fashion

Born in Israel in 1964, Kedem Sasson is not just a designer but a maestro sculpting fashion into a symphony of shapes. His journey began after military service, and at the age of 26, he transitioned into the world of fashion, forever altering the landscape with his unique vision.

Kedem Studio: Shaping a New Human Body

At the heart of Kedem’s innovation is the Kedem Studio, a veritable laboratory for shapes. Here, the study of form becomes a catalyst for a profound change in the proportions of the human body. The abstract exploration emanates volumes of lines and shadows, birthing a new definition of the human silhouette.

The quest for change is deeply rooted in Kedem’s soul. Unsatisfied with conventional proportions, he seeks to evoke excitement and admiration for fabric, garments, and humanity. The inception of his brand marked a significant juncture, propelling him to design not just for individuals but for theater, dance ensembles, musicians, cinema, and TV shows.

Architect of Clothing: Sculpting with Fabric

Kedem Sasson earned his “architect of clothing” moniker due to his distinctive sculptural cuts. He said, “For me, the fabric is like a canvas to paint on or any other material that I can sculpt.” Despite primarily designing in black and gray, each client becomes a canvas onto which individual colors burst forth. The movement brings out the color, turning patterns into a vibrant composition on the body.

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The Journey Begins at Kedem’s Place

Entering Kedem’s Boutique marks the initiation of a unique journey. It’s not just about garments; it’s about exploring self-expression and embracing one’s colors. The designer’s approach is akin to a child rolling dice, creating not just garments but entire worlds.

A Symphony of Brands: KEDEM SASSON, AMMA, KEDEM SASSON MEN

1. KEDEM SASSON: A brand with an uncompromising desire to create a language that renews from season to season. It fosters a multicultural dialogue between design and body, adding a personal spice to the wearer’s individuality.
2. AMMA: Reducing the gap between body and fabric, AMMA explores three-dimensional shapes in a small yet big format. Inspired by the development of life, it seeks to shout at the same volume without opening its mouth as comprehensive.
3. KEDEM: Where design meets absolute freedom, this brand encapsulates the boundless possibilities of creative expression.
4. KEDEM SASSON MEN: The new men’s collection draws inspiration from freedom of movement and expression, reflecting the same avant-garde spirit that defines Kedem Sasson’s work.

In a world where fashion meets art, Kedem Sasson isn’t just creating garments; he’s crafting entire worlds, inviting individuals to embark on self-discovery and sartorial freedom.